MOVIMENTO – BRAND IDENTITY
- Logo design for a dance/fitness class – to include the origination of a hand-drawn dance figure
- Social media icons
The client already had a desired font but wanted a hand-drawn icon to go with it... I started by designing a selection of figures portaying some 'movements' in dance.
A vibrant, hot colour scheme was required which would look great on-screen as well as in print. Achieving this, blending the of two colours proved to be quite difficult when working for both platforms.
We ended up with a minimal icon which tied in pefectly with the 'scratchiness' of the main font and the client was extremely happy with the final colour palette and logo design.